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Why Your Home Isn't Selling

This post teaches you how to evaluate the effectiveness your staging. Surveys through the National Association of Realtors confirm again and again that staging reduces the time your home is on the market.
Post by Jenny Ergle

Why Your Home Isn’t Selling

You did everything you needed to do preparing your home to sell. You felt confident the day the sign went up in your yard. Time to sit back and enjoy the fruit of your labors.

A few weeks later, other homes around you are selling. Well, except for yours. What started as confidence is gradually becoming anxiety. Before you lower the price, fasten your seatbelt for what might be a bumpy ride to understanding.

Open Your Eyes

You’ve been so close to the details at your house, it has probably been a while since you looked up and around the world beyond your property line. You won’t get hit like a whack-a-mole, so go ahead. Take time to view listings of other homes for sale in your area. Look at price ranges and square footage comparable to yours. Study the images.

Look for Personal Items

While potential buyers may ooh and ah your children’s baby pictures or your college mascot collection, what they see is you and yours when they should be focused on is themselves. Staging isn’t decorating. While décor is designed to showcase personal interests, accomplishments, and collections, a well-staged home leaves no clues about the people who live there.

A thoughtfully positioned comfy chair, blanket, and reading lamp in front of a clean window clearly show the buyer the details of the home and how they could fit there.

Sidenote: A professional stager knows how big that chair should be to complement the space. In addition, odds are that you already have the perfect chair, blanket, and lamp.

The Devil is in the Details

Paint, flooring, and furniture trend. They’re not unlike cars or fashion in that way. You aren’t wearing the same clothes you wore 10 years ago (at least we hope not), so if your sofa is rose pink and so is the tile in your bathroom, you may have identified the cause of your problem. The only buyers looking for fixer upper projects are those that want a cheap price. As you research other listings, make note of trends and think about how your home compares.

If you determine your home is on trend, is it sparkling clean?  Do your walls, cabinets, or furniture have chips or scratches? Is the grout in your bathroom clean? Are the fixtures up to date and working as expected? Are there water stains on your sinks?

Buyers are looking in cabinets, drawers, and closets. It is up to you to make sure they see only the most essential items, so they walk away with a clear perception of how much space the home offers.

Your home needs to be neutral enough to go with different buyer tastes.

Let There Be Light

Lastly, look at the images of other home listings and you will see there is a lot of light. Windows are clean and drapes or blinds are fully open. Lamps and lights are all on. This is true outdoors as well. Hedges and flower beds should be neat and clear of windows.

Your research should have resulted in at least a couple of notes. If you’re at a loss for what to do or how to do it, reach out to a professional stager. At Golden Home Staging, our services range from simple consultations to staging every room in an empty home.

There is one more thing you need to research, but you can’t do it online.

Scent and Scents-Ability

An important element of selling a home, is smell. More specifically, odor.

Scent preference is personal. A room perfumed in magnolia might make some swoon and others choke. Ask friends or family that don’t live with you to walk through your home looking for noticeable smells. If you learn that there is something noticeable, most can be neutralized with detailed cleaning. Worst case, there are companies that specialize in removing odor. If you’ve lived with odors like cat urine, cigarette smoke, or moth balls long enough, you may have become nose blind to what may be noticeable to potential buyers.

What to Do

Take a deep breath and know that you’ve got this! You obviously want to do everything possible to get your home to sell quickly and for the best price possible. We highly recommend you consult with a professional home stager. The good news is that any money you spend making your home more competitive is going to be less than lowering the price. Best of all, you will get your money back when your home sells.

Jenny Ergle

Author: certified home stager, published learning and development professional, professional photographer, actress
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