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How To Select A Home Stager

You understand that your home will sell faster and from more money if it is professionally staged. Now learn about typical staging services and how to choose a stager.
Post by Jenny Ergle

Staging your home to sell requires expertise held only by professional home stagers. There is a huge difference between interior design and staging. Stagers have the expertise required to objectively set your home up for the quickest sale. Read on for details about home staging that you may not already know.

Don't Go It Alone

Your home is beautifully decorated. Everyone says so. In fact, when you host gatherings, you get requests to walk guests around. They want to see for themselves why your friends and family talk about how inspiring your home is. A well-decorated home reflects the family who lives there. It’s full of personal effects, photographs, and preferences. A well-staged home is just the opposite.

A well-staged home is stripped of most personal things. The home is staged to spotlight the architecture, beauty, and flow of the home thus allowing potential buyers to see their family living there. Not yours. For example, the writing desk your grandfather used may be beautiful, but unless it draws the eye to an element of the home perfect for a writing desk, it’s a distraction. A professional home stager knows the difference and they know what to display and what to store until you’re moved into your next home.

Staging usually begins with a consultation.

Consultations

Either virtually or in person, stagers need details to best serve you. Square footage, number of bedrooms, and makeup of the area in general (retirement community, families with young children, single professionals, mixed).

Some stagers provide a written report that includes tasks to get the home ready to list. What to store, what to fix, and what to professionally clean are common suggestions.

Consultations vary in length from an hour to as many as three hours. Note that some staging programs bill for the stager’s time. It helps for you to come prepared with questions anytime you work with home professionals.

Occupied Staging

When homeowners live in the home while it is for sale, stagers refer to the home as an occupied stage. If your plan is to stay in your home while it is listed, be sure to include this information during your first conversation with stagers. They will ask and some only stage vacant homes.

Furnishings and Accessories

Depending on the stager, some will work with your furnishings while others stage from their own inventory. Some stagers will use a mix of your furnishings and theirs. As an example, let’s say a homeowner uses one of their bedrooms for storage. The stager might suggest temporarily storing the contents of the room and replacing them with a bed and side table. If the homeowner does not have a bed, the stager may offer to rent one from their inventory or recommend a furniture rental company.

Unoccupied Staging

An unoccupied home is one for sale without residents living there. Statistics show again and again that staged homes sell faster and for better prices than empty ones.

Your stager will consider these details before deciding how best to present the home for the best impact.

Questions

Jenny Ergle at Golden Home Staging is a certified home stager and redesigner. Reach out with any questions through our website.

Jenny Ergle

Author: certified home stager, published learning and development professional, professional photographer, actress
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