The Real Estate Staging Association® (RESA®), is the professional association for real estate stagers. RESA® defines staging as “The preparation of residential or commercial properties for sale in the real estate marketplace.” While accurate, we believe staging is much more than that.
As a seller, you want to sell your home for as much money, and as quickly, as possible. To achieve this, buyers need to develop an emotional connection to your home. They need to see themselves living there.
As much as we love our homes, our things can get in the way of a buyer connecting with the home. Your furniture and accessories may not be arranged in a way to highlight home features. In staging, we alleviate clutter and minimize display of personal items. And arrange furniture and accessories to spotlight the lifestyle potential for each space.
We want buyers to visualize themselves in the staged home. They imagine walking into the kitchen each morning to get their first cup of coffee. They see their family and friends celebrating special occasions around the grill or table. They see the future in rooms for children, home offices, hobbies, and more. These emotional connections have potential to influence purchasing decisions more than budgets and spreadsheets.