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Golden 
Home 
Staging

Prepares Your Listing To Sell Quickly And For More Money

Offering staging consultations as part of your marketing plan, immediately separates you from other listing agents. When word gets out that a stager helps your listing clients prepare for those critical bright and beautiful photos, you will be glad we’re part of your team!

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What is Home Staging?

The Real Estate Staging Association® (RESA®, the trade association for professional real estate stagers) defines staging as, the preparation of residential or commercial properties for sale in the real estate marketplace.

The primary objective of staging is not to decorate, but rather bring the property to a level that will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional stagers use their knowledge of design trends, real estate ethics, and property renovation solutions to help listing agents and sellers achieve their goals.

Why Stage Your Listing?

Buyers need to see themselves living in the home. You can’t leave the connection to imagination. The buyer’s journey starts with the listing photos online. To get to the next step, which is visiting the home, the photos must be enticing. Buyers must see the listing as their home.

Professional staging provides stunning listing photos. Then when buyers walk into the home they can immediately see themselves living there.
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Nashville Home Staging

About Golden Home Staging

Home Staging in Nashville, Franklin and Surrounding Areas

We believe home staging is integral to successful real estate marketing of homes for sale

Your Partner

We want to partner with Real Estate Agents helping you distinquish you and your listings

You Have Enough To Do

Even though you deal with offers, contracts, inspections, contingencies, and so much more, marketing must come first. We can help with that. From the first glimpse online, staging makes your listing memorable
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Before and After Home Staging

Keeping room before staging
Before: Empty rooms appear smaller than furnished ones. It doesn’t take long for buyers to confuse the many listings they encounter
Keeping room after staging.
After: After staging, buyers see functionality for spaces
Before: The everyday clutter distracts from the beauty of this kitchen
After: Editing the room by removing items makes the room appear larger with more workspace
Learn More About Before and After Staging
Keeping room before staging
Keeping room after staging.
Before staging, it was left to buyers' imagination to themselves in this keeping room. After staging, the buyer can see themselves relaxing before dinner, entertaining family and friends, or reading a book.
Kitchen before staging
Kitchen after staging
Before staging, this kitchen was cluttered with everyday items. Clutter is removed in staging making the kitchen seem more open and functional.
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Make Your Home The One Buyers Remember

home staging image of living room with vaulted fireplace

Your Online Photos will Stand-out Amongst the Competition

According to a National Association of Realtors profile of buyers, over 95% are searching for homes online before deciding to visit.  Give buyers a reason to drive to your home by having multiple photos of beautifully staged rooms that will stand out among the competition!

Leaving Your House in AS IS Condition Will Only Help Sell the Competition

Competition can be stiff and buyers have very high expectations, as well as choices.  Successful agents know that the key to competing is professional staging because it creates compelling online presentations, drives buyer traffic to the home, and turns prospects into buyers.
home staging image of master bedroomhome staging imaging living area with dramatic high ceiling

The Longer Your Home is on the Market, the Lower the Price will be, so STAGE FIRST!

According to a National Association of Realtors survey, homes that sold after 4 weeks on the market, sold for 6% less than ones sold within the first 4 weeks! Don’t be in a position where you have to lower your price. Have your home staged!

You Can Relax

You will have the satisfaction of knowing you have done absolutely everything possible to affect a quick sale of your most valuable commodity and for top dollar!  Don’t leave money on the table!
home staging image of sunroom
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Home Staging Services

Consultation and Staging Report

The core of any Golden Home Staging service is the consultation and staging report. The report provides a detailed design and staging plan to prepare the home for sale from curb to attic. The staging report may be all a DIYer needs to stage the home themselves
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Occupied Home Staging

Based on the staging report, this service is for sellers who want us to implement some or all the recommendations. We incorporate as many of our furnishings as the seller wants
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Vacant Home Staging

Empty homes need staging too. In fact, empty homes are especially in need of staging because it is difficult for a buyer to see themselves living there. We provide all furniture and accessories for vacant home staging
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A La Carte

We offer shopping, organization, and unpacking services for the DIYer that needs help in these areas with staging their home

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Home Staging Frequently Asked Questions

The Real Estate Staging Association® (RESA®), is the professional association for real estate stagers. RESA® defines staging as “The preparation of residential or commercial properties for sale in the real estate marketplace.” While accurate, we believe staging is much more than that.

As a seller, you want to sell your home for as much money, and as quickly, as possible. To achieve this, buyers need to develop an emotional connection to your home. They need to see themselves living there.

As much as we love our homes, our things can get in the way of a buyer connecting with the home. Your furniture and accessories may not be arranged in a way to highlight home features. In staging, we alleviate clutter and minimize display of personal items. And arrange furniture and accessories to spotlight the lifestyle potential for each space.

We want buyers to visualize themselves in the staged home. They imagine walking into the kitchen each morning to get their first cup of coffee. They see their family and friends celebrating special occasions around the grill or table. They see the future in rooms for children, home offices, hobbies, and more. These emotional connections have potential to influence purchasing decisions more than budgets and spreadsheets.
Today’s buyers do plenty of online research before deciding to see a home in person. If your listing photos don’t put your home in the best light, potential buyers are likely to click away from your listing and go on to the next one. Staging highlights the best features of your home. These highlights come through in listing photos. The result is your home makes buyer’s list of homes to see in-person.

We typically make a house ours when we fill it with our interests. Examples include family photos, trophies & certificates, and home gyms. While these elements make a home ours, they’re distracting to buyers looking for emotional connections of their own.

Staging sells homes quickly and for top dollar. It does this through bright and beautiful listing images that bring buyers to the home where they make those emotional connections.
Home staging is more than cleaning, painting, and fluffing pillows. Stagers study buyer demographics to make listings appealing to specific buyers. Let’s say a neighborhood is most popular for young families. In these circumstances, Stagers include homework desks in children’s rooms. For a community of retirees, the Stager might create a cookie decorating area for visiting grandchildren. Other Stager tasks may include some or all of the following.

• De-clutter (we call it “editing”)
• Maximize space with furnishings that draw the eye from room to room and suggest function for various spaces
• Highlight the best features of the home
• Marginalize less desirable areas
• Include special vignettes like reading nooks by a window that might include lamps, lap blankets, and reading glasses
The core of all our services is the home staging consultation and report.

We talk with the seller and real estate agent to learn about your project. We want to understand seller goals (e.g. sell fast as possible or sell fast at top dollar), special features of the home, neighborhood demographics, problem areas and staging budget.

Next, we tour the home to see firsthand where staging can focus the buyer’s attention on highlights and architectural features of the home. We make notes of items causing the home to look cluttered and personal items to remove.

The result is a report that details every step required to prepare the home from the curb to the attic. The staging report contains some or all the following:

• Tasks required to prepare the canvas that is the home itself (repairs, painting, landscaping, etc.)
• What to add, remove, or store
• Arrangement of furnishings to spotlight the best features of the home
• Vetted vendors where needed
• Before images with links and illustrations to assist sellers with preparation tasks
If you want to be known as an agent that gets top dollar for your customers, yes. With a few exceptions, sellers want the most money they can get when selling their home. Listing photos of staged homes get buyers past online viewing and in the door. Once in the home, staging welcomes the buyer home and creates an emotional connection. These emotional connections have potential to influence purchasing decisions more than budgets and spreadsheets.
Absolutely. A buyer visualizing themselves in the home is key to selling a home for the most money. Staged home listing photos get buyers off their computer and out to see the home. Once they arrive, they are welcomed into an environment that says this is your home as opposed to an un-staged home where they may feel uncomfortable and that they are intruders in someone else’s home. While home buying is a financial transaction based on all kinds of numbers. It is also an emotional decision. In fact, the emotions can overrule financial considerations and lead to higher priced offers.
According to the Real Estate Staging Association®, budgeting .05% to 1% of listing price is a good estimate for selling a home fast and for the most money. While a staged home is not guaranteed to sell for more, staging statistics have shown they sell faster than un-staged homes and often for a significantly higher sales price.

Prices for our home staging consultation and report are on our Services page. Occupied and vacant home staging are dependent on size and luxury level of the home.
Yes. Our Staging Report provides a stand-alone road map to prepare a home for listing. We know that each of us is emotionally attached to the details of our homes. Buyers rarely view through the same lens. The point is that it is highly unlikely for sellers and buyers to have the emotional vision. We will gently help de-personalize and help get the home sold fast so your sellers can move on to their next chapter. We always say, “Staging isn’t a luxury. It’s economics!
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Home Staging Process

01

Talk

We always begin with a conversation to understand your project and goals regarding selling your home.
02

Home Tour

We tour your home and make notes where staging can put the features of your home in the best possible light.
03

Staging Report

We write a detailed staging report that provides a design plan for staging your home for sale.
04

Staging

Perform detailed staging plan developed in the staging report.

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